I think I need an App for that

You may not know it but we are now in the middle of a new tech land grab as established iPhone developers desperately scramble to get native iPad versions of their apps ready for the new platform. This land grab has been measured by the incredible uptake of the iPad SDK.

And before you say it - yes I know that the vast majority of the existing 150,000 iPhone Apps will upscale and run on the iPad but that's a stopgap at best. No doubt new iPad owners will want shiny new iPad apps.

The land grab is underway because the smart developers know that there's a narrow window of opportunity before the AppStore becomes awash with tens of thousands of iPad apps.

No here's the thing I find most interesting. Viewing the AppStore today on my iPhone I can basically flick through 20 categories and about 300 apps per category - give or take, assuming I have an hour or so spare, that is. That's 6,000 apps I can access before I have to resort to a search strings or the genius recommendation.

This is tip of the iceberg stuff. There are another 144,000 apps out there that it's highly unlikely that I'll every find, unless they're featured in some way. Hence my problem how do I know that these apps exist if they're not featured and I can't easliy access them?

Maybe I need a better way of searching for the apps. You know what - I think I need an App for that!