140,499 Reasons why the iPad will be a hit

I wanted to give it a few days before commenting about the iPad in order to let the effects of Steve's Reality Distortion Field to abate. Now that it has, here's my take on it.

Most of the tech journoblogs were underwhelmed by the device - and it's hard to argue against the technical critiques of the device. The iPad does have some serious technical deficiencies including, but not limited to:

- no front camera
- no flash support
- no multitasking

Ultimately I believe that none of this will matter and the iPad will be another big hit for Apple. Why? The following numbers are crucial:

- 140,000 - the genius of this device is that pretty much all iPhone Apps will run out of the box on the iPad. The iPhone and iPad SDK's are complementary meaning that anyone who has invested in building iPhone Apps can easily convert to building iPad Apps.

- 499 - the low price point is crucial especially when establishing a new category of device. Would you spend a grand on an iPad when you can get a netbook for half that. Probably not. Reduce the entry point to $499 and the answer will probably be different. I know where I'd be putting my cash.

As to the technical criticisms of the device I'm mainly in agreement with the tech press about their nature, but don't think that this will seriously dampen demand.

- No Front Camera - This is a curious one because I can see no good reason for the omission. There also seem to be some hooks in the iPad SDK to a camera indicating that if not present now a camera will be included in a future update. Maybe its a cost thing or maybe the software wasn't up to scratch. I suspect however that the lack of inclusion may be that the Apple A4 chip just might not have had enough grunt for something like Skype video. I know that my MacBook Pro runs pretty hot when running Skype so that may be a factor.

- Multitasking - Not an issue on the iPhone this may become a real bugbear for the iPad. Time will tell. I suspect that at the heart of this is a philosophical debate about how we will use mobile devices in the future and where we as humans need to multitask in the same way we do with a PC.

- No Flash Player - There seems to be a real spat between Apple and Adobe at the heart of this. Essentially the lack of flash hasn't detracted from the iPhone internet experience. Does anyone imagine that consumers will balk at the point of purchase because there's no Flash support?

Other observations, and what I find most curious about the iPad launch, are the following in no particular order:

- Lacklustre - For me it was one of the lest effective Apple product launches of late. At times they were almost apologetic "you have to hold the device in your hands to understand". Maybe Apple are correct that the real effect won't be understood till people are holding these things for real but compared to the iPhone launch I though this one lacked punch. However the free marketing and hype machine has been in overdrive and for many consumers the soundbyte and image of an iPad in Steve's hands is enough to guarantee sucess.

- To consume or create? That is the question. The PC has always suceeded because it is a flexible creation device. The Walkman, Gameboy and iPod likewise worked because they are great consumption devices. To look at the iPad specs you'd probably think it's more a consumption device (a big iPod Touch) and that would be fine. However then Apple throw in iWork at $10 a module but also leave out iLife. This is interesting because iLife (iPhoto, iMovie, iDVD, GarageBand) has always been bundled free with Macs. It's obvious that Apple cannot bundle iLife into the iPad and keep the price point low so why develop iWork for the iPad and sell it for a few bucks? My thoughts here are that Apple has big ambitions for the iPad in the workplace but won't agressively market it as such. They will let private individuals champion the device in the way the iPhone is in the workplace today. In a year or two from now I can see iPads cropping up on desks next to PC's and being used for calendar, email, internet together with the usual office suspects (word processing, speadsheets and presentations). They won't instantly replace the desktop or Microsoft Office but over the next decade I believe we will start to see the use of PC's diminish as they are replaced by tablet computers.

- Limitations? Remember the original iPhone? It was panned by the critics for being 2G. People were suspicious about touchscreen phones and the lack of a tactile keyboard. I suspect that we will look back at the first generation iPad in the same way. It's a placeholder for the main event if you like.

- MultiTouch - There was nothing new here really on the UI front, but again the beauty of the software keyboard and touchsceen means that any new developments can be introduced over time.

- The new Goldrush - What's interesting that Apple used the term "goldrush" in their hype when describing the iPad AppStore. If I remember from North American Goldrushes of the 1800's it was the merchants and traders selling pick axes that got rich and not the prospectors.

To summ up - Is the iPad all it could have been - probably not, but has Apple done enough to establish a new type of device. Definately.