Size Matters 2

In a tech interview the late Steve Jobs indicated that Apple had done a whole lot of research on optimal screen sizes before launching the iPhone and iPad devices. As per my previous post I don't think that there is much debate that 3.5" - 4" appears to be the optimal size for a mobile screen.

The debate for tablets, however, seems unresolved with devices between 5" and 10" being launched at various times over the last two years. To anyone following the tablet market it comes as no surpirse to realise that Archos, Dell, Blackberry and others have had no luck with the smaller form factors between 5" - 7". Indeed Amazon's much lauded 7" Kindle Fire has recently come in for some poor reviews to do with poor browsing experience among other complaints. So does this mean that anything short of Apple's 9.7" is inadequate? Well I don't think so and it wouldn't surprise me to see a 7.8" iPad3 - Apple has allegedly order a large number of these screens - released next year complimenting the existing form factor.

Why? Well rumours are that the 7.8" screen was a very close second to the 9.7" screen that Apple launched the iPad with. Also if you think back to the days when a lot of pressure was brought to bear upon Apple to enter the netbook market Apple actually responded with an 11" Macbook Air despite Job's earlier statements that anyting under their existing Macbook range of 13" screens was sub optimal. Anyone like me who previouly owned a late, great 12" iBook or PowerBook would realise the flaw in that statement.

And now the end is near

I've somehow managed to avoid owning a Blackberry all of my career ... until now that is. My current employer is still in the slightly delusional belief that Blackberry's are an essential corporate tool. So I now carry a brand spanking new Bold 9780 in addition to my personal iPhone 3GS which is still going strong.

I expected that there would be pros and cons between the two devices but I just can't get over just how bad the Blackberry is. Nothing is intuitive and the screen is truly awful. Indeed the one thing that should be great, and what Blackberry are reknowned for, is the keyboard. However, even that is crap. My old Palm Treo had a much better physical keyboard.

So if RIM can't make a great smartphone, can't make a decent touchscreen phone, can't make a decent tablet, can't keep their back end servers running then what can they do?

I guess not much - and judging by the latest reports (http://www.theregister.co.uk/2011/11/03/rim_market_value/) the market tends to hold that view also.